JumpTap: Kindle Fire Usage Has Declined After Holiday Boost, iPad Back To Pre-Fire Launch Levels

The Kindle Fire from Amazon has stolen a march in the tablet world, with some estimating that it now makes up more than half of all Android tablets in use in the U.S. today. But the latest monthly figures from mobile ad network JumpTap today paint a different picture in terms of usage. JumpTap noted that in the months after its launch, Amazon's device rapidly picked up market share, reaching 33 percent of all traffic on its network in January 2012. But since then, the figure has gradually been in decline and is now at 22 percent. Meanwhile, Apple's iPad -- which had lost share to the Kindle Fire -- is now back to 65 percent, or where it was before Amazon launched its tablet.

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